Tailor Made Insights
Lake ForestWinnetkaHighland Park WilmetteHinsdaleOak Brook
Med spa market intelligence · Chicago North Shore & western suburbs

Your competitors are measurable. Most of them haven’t noticed.

A monthly report on the med spas within three miles of your door — what they charge, what their patients complain about, who they are hiring, and whether an AI assistant recommends them instead of you. Every figure traces to a record we can show you.

Find your clinic 1,408 clinics mapped
    The current edition

    What is already collected, before you say a word

    1,408

    Clinics mapped

    Every listing across six suburbs, deduplicated and classified

    2,177

    Reviews read

    Classified against a fixed taxonomy, including a pass that deliberately sought criticism

    4,153

    Published prices

    Read from competitors’ own public pages, each linked to its source

    651

    AI answers logged

    Three assistants, each pinned to an exact model, every question asked three times

    What the report answers

    Four questions your dashboard cannot answer

    Your own analytics tell you about you. These are the questions that are only answerable from outside your walls — and each one is measured, not estimated.

    Does an assistant recommend you, or someone else?

    When a patient asks ChatGPT, Gemini or Claude for the best med spa in your town, the answer names three or four businesses. We ask the questions patients actually ask, three times each, and report which clinics get named — per question, and per assistant.

    Measured per question. The assistants disagree with each other by a factor of three.

    Who is discounting, and how deep?

    Paid offers running on Facebook and Instagram right now, taken from Meta’s public ad library. An advertised price is the number a competitor is willing to put in front of a stranger — usually below their menu, and always the one a patient compares you against.

    Every offer verifiable under the advertiser’s own name.

    What do patients complain about here?

    Across every review we hold, price and value draws criticism in 34% of the reviews that raise it and scheduling in 24% — against 6% for results and technique. The complaint in this market is cost and booking, not clinical quality.

    Counted, never quoted. No individual is ever named.

    Who is expanding before it becomes visible?

    Staffing moves months ahead of anything a patient can see. A competitor advertising for an injector is committing to capacity long before their treatment menu changes — and job listings are public.

    Attribution refused rather than guessed. Unnamed beats named wrongly.

    Stated on the page, not buried

    What this report refuses to claim

    The reason to trust the numbers is the list below. Anyone can produce a confident-looking market summary; the difference is what it declines to say.

    What it costs

    Start with the general read. Continue only if it earns it.

    The audit is this market as we see it today. The subscription is the same instrument, pointed at what you actually care about.

    One-off audit

    $149 once

    A general read on your competitive position, yours to keep.

    • Your full competitive set within three miles
    • Every section above, measured for your clinic
    • Delivered as a print-ready document
    • No commitment, no renewal
    Buy the audit — $149

    Questions first? Book 15 minutes — no charge, no pitch.

    Monthly subscription

    $395 / month

    Tailored to your market, your rivals, and what you want watched.

    • Everything in the audit, every month
    • Movement — who gained reviews, lost rating, changed prices
    • New competitors and closures inside your radius
    • A watch list: competitor moves, and the signals we track next month
    • Your radius, your rivals, your services — not our defaults
    Book a scoping call

    Twenty minutes on your trade area, your real rivals and what you want watched — or first.

    Where the tailoring happens

    Four things we had to assume about you

    Every report makes these four choices on your behalf, because you haven’t told us yet. They are the difference between a general read and a report built for your business.

    A radius is a guess until you tell us how far patients actually travel.

    We assumed every med spa, dermatologist and plastic surgeon in radius counts equally. They don’t.

    We tracked a general aesthetics taxonomy. You know which lines pay for the lights.

    We asked four generic patient questions. Yours will be different.

    Where should it go?

    We’ll use these four answers to build your report and nothing else. No list, no sequence, no sharing — and you can ask us to delete it at any time.